FMCG Communication

I translated brand and product communication into clear visual structures for the final customer, adapting established brand systems to different audiences, formats and contexts.

Food Service
— Rebranding

Repositioned a professional food-service magazine as a premium editorial publication built around the idea of cooking as craft. For each issue, I translated the editorial theme into the visual structure and art direction, including planning the Oui Chef photo shoot with the photographer.

NAN 2
— Baby Bodysuit Concept

I designed a two-layer illustration concept contrasting the public image of parenthood with the more complex emotions experienced by parents. Cute external graphics were paired with equally gentle but more honest illustrations hidden inside the garment.

Heineken
— Internal Communication

Designed an internal magazine supporting team communication across the company. I structured dense and varied content using clear hierarchy and progressive disclosure, allowing employees to quickly understand each section before choosing what to explore in detail.