Fear Study
Emotional UX Framework
Concept project, City Challenge Kraków
An experimental UX framework exploring how long-term fear can be transformed into short-term, motivational energy.
The project maps emotional transitions — from paralysis to action — through visual metaphors, cognitive mapping, and behavioral design.
Originally developed during the City Challenge workshop, this study later became one of the emotional foundations of NeuroDecode™, showing how design can turn anxiety into clarity.
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The Fear Study — Prototype Zero of NeuroDecode™
The brief came from a public innovation challenge in Kraków.
The goal sounded simple: help people grow their careers.
But as we explored, it became clear — the real barrier wasn’t opportunity.
It was fear.
So instead of building another app, we designed a process — how destructive fear can shift into motion, clarity, and readiness.
Step by step. Loop by loop.
It wasn’t a product. It was a mirror. Because before algorithms can understand you, you have to understand your own system first.
That process became the seed of NeuroDecode™ — a system for decoding emotion, not suppressing it.
Edition Archive
Earlier works in Art Direction / Information Coherence
→ bridging logic, emotion, and visual clarity.